Five Guys Burger Essay Example | Topics and Well Written Essays - 750 words

Five Guys Burger - Essay Example This has helped the food chain beat other fast food cafes to become one of the leading cafes in USA. Five Guys Burger is guided by the philosophy that if someone is going to sell burgers and fries in a restaurant in an industry crowded with fast food chains selling burgers and fries, then they better do the products better than anyone else (Kurtz, 2012). They believed that they were in the business to sell burgers and the customers were the most important part of the business.They believed that the customers were favoring them by giving the five guys an opportunity to serve them. This helped the owners develop over 250,000 ways of ordering burger in order to reach the maximum number of customers. The chain produces burgers from freshly ground beef, which is never frozen. They also filled their menu with fat-free products, which have attracted preference from several customers. The original aim of the food chain was to provide healthy burgers and fries to customers, which would also b e ordered easily. The entrepreneurs introduced ingredients that were fat free and used meat that was not frozen (Longenecker, 2012). This created the need for fresh food that drew several customers. The food chain also targeted customers from all age groups. They introduced food that caters for the taste and preference of every person, including vegetarians. Serving customers was also part of their core values and they introduced thousands of ways of ordering burgers and fries. Customers receive unlimited free refills of their drinks and are served with peanuts as they wait for their orders to be processed (Motz, 2008). These aspects have made Five Guys Burgers a preferred source of fast food compared to other restaurants. Their burgers are larger than those of competitors and they have introduced naked pizza that is prepared locally. Food products such as burger buns are prepared at the stores from scratch to ensure freshness. Freshness is a major factor that has led to success for Five Guys Burgers. The food chain utilizes natural ingredients to prepare the burgers and fries. Potatoes are peeled in the stores and buns are prepared by the chefs from scratch (Rust and Raffetto, 2010). They utilized whole grain crusts, hormone-free meat, and fresh vegetables to prepare their food. Customer service has also contributed to success for the Five Guys Burger. The owners have developed applications for their phones that enable them to access customer invoices at any time and from any place. Technology has introduced several ways of ordering burgers and fries from the food chain at any location. Customers receive refills and peanuts as tokens as they wait for their orders, a move that has established the food chain as the most favorite among other restaurants. The activities of Five Guys and other local fast food restaurants have made competitors such as KFC and Mc Donald lose part of their market share. Five Guys and other locally established burger places give custo mers a better value for money, which has increased pressure on global competitors. Five Guys restrains from using frozen and dehydrated products for customers in order to set its taste apart from competitors. A business organization has to set itselfapart from competitors in order to gain a competitive advantage. Five Guys consider the customer to be the best sales man, a strategy that is not incorporated in other restaurants

Entrepreneurship Research Paper Example | Topics and Well Written Essays - 3250 words

Entrepreneurship - Research Paper Example Theoretical applications and the ideals of creating a different approach to being an entrepreneur are consistently being added into the definition, specifically because there is the need to grow and excel with this specific approach to work and business. When looking at the concepts of various theorists, it can be seen that there are changing definitions and specific perspectives that are taken, all which are based on the ideal of building a deeper meaning of what it means to be an entrepreneur as well as how this relates to the various aspects of working smarter with a field which continues to grow and which is based on dynamic components of the individuals who are continuing to work as leaders in the business society. This paper will examine and critique three separate articles, all which expand on the theories of entrepreneurship and the definitions which are continuing to add in dynamic levels of change. Dynamic Capabilities of Entrepreneurship The question of what defines an ent repreneur is one of the leading concepts that are looked at in theory. This not only relates to what an entrepreneur is, but also to the characteristics and attributes which they carry. In the first journal article, there is an understanding of entrepreneurs which are leaders within an organization and the characteristics which need to be approached in terms of the external and internal environment. The article focuses on looking at the roles and purposes of entrepreneurs as well as the capabilities of the organization to succeed, specifically by the approach which is taken for the environment. The main thesis of this specific article is based on having entrepreneurs which are leaders who can provide sustainability to the internal environment while working with change and dynamic characteristics for the altering changes and trends that are in the external environment1. The concept of sustainable and dynamic qualities of an entrepreneurial leader is one which the research paper state s is defined by the concept of understanding and leadership through an entrepreneur. The characteristics which are found to offer both qualities include understanding how sustainability and dynamics relate to each other. This is followed by organizational knowledge and skills, specifically which can apply to the practices that are a part of the leadership and which offer daily opportunities for entrepreneurs to look at the association with the organization. The ability to remain in a learning mode, build relationships and to create a link between learning and implementing new ideologies is also a proponent of this, all which provide different opportunities for entrepreneurs. As the dynamic and sustainable characteristics link together with these qualities, there is the ability to create a link to the growth and success of an organization2. When looking at this article, it can be seen that there are several strengths in relationship to identifying the qualities and capabilities that are associated with being an entrepreneur. The concept of providing characteristics that are both dynamic and stable is one which is considered important not only for entrepreneurs, but also for other types of leaders who are able to offer management and change within an organiz